A Bridgerton-Inspired Event Marketing Strategy: What I learned from a Coastal Town in England

My first time by the ocean

Good marketing must begin with strategy. I have learned this both the easy way and the hard way, in professional environments where the deliverables had to be met consistently. The good news is that strategy makes the work easier.

Having a strategy helps marketers set core objectives and deliverables against a firm timeline. This is important to remain on track with projects and ensure that expectations from yourself and your team are set early. Remember that you cannot underdeliver when you don’t overpromise.

I will share my experience working with a team to create a detailed marketing communications campaign and event marketing strategy. The project was to promote the coastal town of Lyme Regis in southwest England, United Kingdom so we had our work cut out for us. Thankfully, ours was a cross-functional team of highly skilled MarCom professionals, researchers and creative designers.

Our team settled on an event marketing approach. Eventbrite defines event marketing as “the tools, techniques, and channels you use to promote an event to an audience — usually with the hope of getting them to buy tickets or attend.” Beyond this, event marketing is selling a memorable experience to your attendees. You want your audience to connect to your…